Why More Britons Are Choosing Portugal: A Lifestyle Shift in 2025
- Peter Statham
- Apr 27
- 2 min read
As the UK grapples with economic pressures and a high cost of living, a growing number of Britons are setting their sights on Portugal. From retirees seeking sun-drenched serenity to young professionals embracing remote work, Portugal's allure is stronger than ever.

The British Exodus: What's Driving the Move?
Recent data indicates a significant uptick in UK nationals relocating to Portugal. The 'Moving to Portugal' show in London, held in October 2023, attracted over 450 attendees, with 37% planning to move within a year—a notable increase from the previous year's 33.6%.
Several factors contribute to this trend:
Economic Relief: Portugal offers a lower cost of living compared to the UK.
Favourable Climate: Over 300 days of sunshine annually, especially in the Algarve.
Remote Work Opportunities: Easier for professionals to work remotely due to digital nomad visas.
Cultural Appeal: Rich history, cuisine, and welcoming communities.
Property Market Trends: Opportunities and Considerations
The Portuguese property market has seen substantial growth, with a 12.8% increase in average house prices in 2023. The Algarve region, in particular, experienced an 18.3% rise, reflecting its popularity among foreign buyers.
This surge in demand has led to a supply shortage, with ten houses sold for every one built. Prospective buyers need to act decisively in this competitive market.
Navigating Residency and Taxation
While Portugal has phased out the Non-Habitual Resident (NHR) tax regime, other avenues remain for UK citizens:
D7 Visa: Ideal for retirees or those with passive income.
Digital Nomad Visa: Tailored for remote workers employed abroad.
It’s crucial to stay informed about the evolving legal landscape to ensure compliance and maximise benefits.
Embracing the Portuguese Lifestyle
Beyond economic and logistical considerations, many Britons are drawn to Portugal for its lifestyle:
Community Integration: Supportive expat networks in Lisbon and the Algarve.
Healthcare and Education: Quality systems that appeal to families and retirees.
Safety and Stability: Ranked as one of the safest countries in Europe.

Making the Move: How Portugal Portugal Can Assist
Portugal Portugal understands the nuances of relocating and investing in a new country.
Our team offers comprehensive services, from property acquisition to navigating visa applications, ensuring a seamless transition for our clients.
Whether you're considering a permanent move or seeking a second home, we're here to guide you every step of the way.
For more information or to schedule a consultation, visit our website or contact our team directly.


